Articles
What I write about AI, product, and work.
Here I collect the essays I publish about projects, decisions, and questions that come up in the work.
How to build a product in hours
The 3 phases I follow, what each one asks and where AI comes in.
Is AI a Renaissance or an Industrial Revolution?
I studied both eras to reach my own conclusion.
Building a game with AI
The story of Findli, a game I paused in May because of a detail I still couldn't name.
Are you AI-native?
Five ways to work with AI, from a question to an operating system.
An interface generated on the fly
In fifteen years of working in product, every time a deadline got tight, interface refinement was the first thing to be cut: the animation that helped someone understand, the UX detail, the visual polish we wanted and could never fit in.
What is an eval, anyway?
Philipp Schmid from Google DeepMind has a video making the rounds among people who build with AI.
How to set up Hermes Agent from scratch
A step-by-step guide to get your first AI agent running even if you have never opened a terminal.
Systems thinking: The bottleneck has moved
Why systems thinking matters even more when agents speed up execution.
My AI agent dreams while I sleep
Contaminated memory, automatic consolidation, and why I built a second brain that does not depend on any one service.
An AI agent lives in my house now
It has a name, a personality, and a heart that beats on its own. Three things I learned after finally leaving the theory behind.
Build for agents
The next user of your product may be a machine.
Medium archive
Earlier writing, still part of the work.
Fifteen articles published from 2017 to 2021 on product, leadership, engineering, people, and games—thirteen in English and two Portuguese companion editions.
Getting the best from your team
A framework for recognizing the characteristics, values, and working styles that help each person contribute at their best.
Coronavirus and Gaming Industry
How the pandemic accelerated digital trends in gaming, viewed through companies, stocks, and market behavior.
Remote Leadership
Practices for leading remote teams through strong hiring, clear rituals, communication, and autonomy instead of micromanagement.
Liderança remota
The Portuguese companion to Remote Leadership, covering teams, rituals, communication, autonomy, and trust.
Creating the PM Career at Passei Direto
How Passei Direto structured a Product Manager career path as the team and product grew.
Carreira Product Manager na Passei Direto
The Portuguese version of Passei Direto's product career framework for skills, levels, and progression.
The Biggest Challenges on the Path to Becoming a Product Manager
A journey from engineering into product and eight skills developed along the path to becoming a Product Manager.
Learnings to survive Long Projects
The Passei Direto publication on organization, alignment, and motivation during a six-month rebuild.
Learnings to Survive Long Projects
Lessons on organization, documentation, alignment, and motivation from leading a six-month rebuild.
My mornings as a product manager
A practical view of a Product Manager's day: metrics, root-cause analysis, prioritization, and team collaboration.
The Evolution of the Project Management Role
How project management evolved from task coordination toward context awareness, collaboration, and strategic leadership.
Personal Statement for Engineering Management
The personal and professional story behind an application to the Engineering Management master's program at Santa Clara.
HR Today and Tomorrow?
An examination of how automation, outsourcing, and changing expectations were reshaping Human Resources.
Are Software Engineers Real Engineers or Scientists?
An academic reflection on where software engineering sits between science, engineering, and professional practice.
My Management Credo
Four foundations for leadership—motivation, commitment, ethics, and communication—developed during graduate study.